Dairy News
Amul, 25 others use e-platform to sell dairy items
Tuesday, 30/08/2016
http://dairynews.in/amul-25-others-use-e-platform-to-sell-dairy-items/#.V8Zt6fSqDCM
With the Centre still grappling with the idea of a pan-Indian electronic marketing platform for agricultural produce which could ensure better price realisation for the farmers, 26 state dairy cooperatives have shown the way: dairy commodities such as butter, skimmed milk power (SMP) and ghee have been traded on an electronic platform created by them since June last year. With the Centre still grappling with the idea of a pan-Indian electronic marketing platform for agricultural produce which could ensure better price realisation for the farmers, 26 state dairy cooperatives have shown the way: dairy commodities such as butter, skimmed milk power (SMP) and ghee have been traded on an electronic platform created by them since June last year.
The platform has ensured quicker settlement of transaction. The cooperatives, including Gujarat Cooperative Milk Marketing Federation (AMUL), Karnataka Cooperative Milk Producers’ Federation (Nandini) and Bihar State Milk Cooperative Federation (Sudha), earlier used to sell their produce to bulk buyers by issuing time-consuming tenders, thus exposing them to volatility in commodity prices.
The platform promoted by National Dairy Development Board in collaboration with National Cooperative Dairy Federation of India (NCDFI) conducts weekly e-auction where cooperatives sell their produce to big private players, including ITC Foods, Britannia Industries, Vadilal industries, Patanjali etc.
Since the launch of NCDFI eMarket here in June last year, more than R270 crore worth of trade has already taken place. According to KC Supekar, managing director of NCDFI, more than 220 buyers have been registered in the exchange which is expected to increase once the digital platform starts trading on commodities such as sugar, cattle feed etc, through this platform. Around 15,000 tonne of butter, SMP and ghee have sold through eMarket so far.
“Through quicker and transparent settlement, cooperatives have been able to sell their produce to highest bidders,” Supekar told FE.
NCDFI eMarket has been launched through the technical support from NCDEX market, a wholly subsidiary of commodity bourse NCDEX.